If you're an entrepreneur who's ready to set up shop, a mail-order business ready to launch into cyberspace, or a business that is ready to communicate directly with the Web marketplace, this book shows you how. You'll also learn how to promote, inform, market, and offer customer support online. If you want to set up a Web catalog for your internal company network, this book is an essential resource. Online marketing experts Cliff Allen and Deborah Kania answer all of your questions as they walk you through every step of the planning, design, and implementation process. You'll also find out about many valuable online resources and great Web catalogs that will be a source of ideas and inspiration. Plus, you get an incredible software package that includes everything you need to put together a professional Web catalog.