Cover -- Title -- Copyright -- CONTENTS -- Contributors -- Preface -- Acknowledgments -- 1 Introduction: Theorizing Digital Rhetoric -- PART I Philosophical and Rhetorical Conceptualizations of Digital Technology -- 2 Critique of Digital Reason -- 3 The Terms of Technoliberalism -- 4 Rhetorical Affects in Digital Media -- 5 Digital Rhetoric and the Internet of Things -- 6 Towards a Minor Assemblage: An Introduction to the Clickable World -- PART II Digital Intrusions in Rhetorical Theory -- 7 From Coercion to Community Building: Technological Affordances as Rhetorical Forms -- 8 Fluidity in a Digital World: Choice, Communities, and Public Values -- 9 The Rhetorical Agency of Algorithms -- 10 The New Data: Argumentation amid, on, with, and in Data -- 11 Where is the Body in Digital Rhetoric? -- 12 Reviving Identity Politics: Strategic Essentialism, Identity Politics, and the Potential for Cross-Racial Vernacular Discourse in the Digital Age -- PART III Being Rhetorical Critics in Our Digital Lives -- 13 Toward a Digital Methodology for Ideographic Criticism: A Case Study of "Equality"--14 Hashtags and Attention through the Tetrad: The Rhetorical Circulation of #ALSIceBucketChallenge -- 15 Ethics, Agency, and Power: Toward an Algorithmic Rhetoric -- 16 Pinning, Gazing, and Swiping Together: Identification in Visually Driven Social Media -- 17 I Am What I Play and I Play What I Am: Constitutive Rhetoric and the Casual Games Market -- Afterword: Digital Rhetoric at a Later Time -- Index