Mary Quant is a fashion icon. The first focussed study of her career, this book shows how she revolutionised fashion, harnessing youth, streetstyle and mass production to create a new look for everyone. The book surveys the development of her business in the context of British, European and American fashion in the post war period, and explores how her innovative marketing created a powerful global brand. Featuring new photography of Quant garments, alongside previously unpublished fashion photographs and designs, this book forms a dynamic and authoritative account of Mary Quant and her legacy.

Jenny Lister is Curator of Fashion at the V&A. Suzy Menkes is a British journalist and fashion critic, formerly fashion editor of the International Herald Tribune (now known as the New York Times), she is currently Editor, Vogue International, for 25 worldwide editions of Vogue online.