Many industrial training applications, educational applications, and of course information applications such as databases and hypermedia are all attempts to communicate, and yet we really don't know much about the computer as a communicative medium. Bringing together a collection of essays presenting such diverse theoretical approaches as general semiotics, linguistics, communication theory, literary and art criticism, sociology, and history, the editors set out to establish and elaborate the role of computer systems as a sign technology. The volume is divided into three main parts, each focused on a different field of semiotic inquiry. "Computer-Based Signs" discusses the special nature of signs produced by means of computers. "The Rhetoric of Interactive Media" deals with codes of aesthetics and composition for the new "elastic" medium of communication: interactive fiction and hypertext. "Computers in Context" analyzes computer technology in the larger cultural, historical, and organizational contexts. Scholars in computer science, cognitive science, organization theory, information and media science, semiotics, communication, and linguistics will find this book invaluable, and as current excitement about hypermedia and electronic books continues to grow, a broader audience including computer artists and literary critics will also find it a useful resource.