Book Details
A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.
Read more - Authors Isabelle Szmigin, Maria Tereza De Queiroz Piacentini
- ISBN13 9780198862567
- ISBN10 0198862563
- Pages 616
- Published 2022
- Fecha de publicación 16/05/2022
- Language German, French
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Consumer Behaviour (German, French)
- By
- Isabelle Szmigin, Maria Tereza De Queiroz Piacentini
- |
- Oxford University Press (2022)
- 9780198862567



