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Book Details

Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
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  • ISBN13 9780415251266
  • ISBN10 0415251265
  • Pages 336
  • Published 2008
  • Fecha de publicación 19/12/2008
  • Language German, French
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Advertising (German, French)

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  • 9780415251266 (ISBN)
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