`It?s easy to be snobbish about media culture; the great merit of Roger Silverstone?s book is to make the reader understand just how important that culture is? - Richard Sennett, New York University`A remarkable book which argues for a new paradigm for the study of the media? - Daniel Dayan, Centre National de la Recherche`A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century? - Ellen Seiter, University of California`A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not ju