How can qualitative analysis of textual data be undertaken? How can the core procedures of qualitative analysis be followed using computer software such as NVivo? How can the extra tools NVivo offers the analyst be used to support and improve qualitative analysis? Qualitative Data Analysis introduces readers to key approaches in qualitative analysis, demonstrating in each case how to carry them out using NVivo. NVivo is a new, powerful computer package from QSR, the developers of NUD.IST. It provides the researcher with an extensive range of tools and the book shows clearly how each can be used to support standard qualitative analysis techniques such as coding, theory building, theory testing, cross-sectional analysis, modeling and writing. The book demonstrates how different styles of analysis, such as grounded theory and narrative, rhetorical and structured approaches, can be undertaken using NVivo. In most cases, the analysis is illustrated using documents from a single data set. There are copious figures, tables, guides and hints for good practice. The result is an invaluable text for undergraduates and an essential reference for postgraduates and researchers needing to learn both qualitative analysis techniques and the use of software such as NVivo.