Being featured in the media is a great way to build awareness of your company and position yourself as an expert. This book will guide you through: how to generate PR even if you don't have any news how to build a contacts list of journalists how to write a press release how to contact journalists and how to speak their language It demystifies the whole process of dealing with journalists and getting them on your side, as well as showing you how to recognise which media is relevant to you and how to work out what you have to offer a journalist that will grab their attention.