This title was first published in 2000: This text examines the relationship between ethics and business, looking in detail at key areas like personal standards, leadership, marketing, empowerment and the implications of "going green". Practical guidance is offered based largely on what successful organizations are already doing. Drawing on sources ranging from classic philosophy to modern managment expertise, Philip Holden shows how meeting the needs of employees, customers and the community, together with respect for the environment, can lead to improved business performance.