hugely well-informed and well-written book ? David Lorimer, Network Review[H]e widens the high-tech horizon ? Peter Day, BBC News Onlinesearing studyNon-alarmist and very, very smart ? Barbara Keiser, NatureFascinating stuff. ? Douglas Heaven, New Scientist Luciano Floridi is Professor of Philosophy and Ethics of Information at the University of Oxford, Senior Research Fellow at the Oxford Internet Institute, and Fellow of St Cross College, Oxford. Among his recognitions, he has been appointed the Gauss Professor by the Academy of Sciences in Göttingen, and is recipient of the APA's Barwise Prize, the IACAP's Covey Award, and the INSEIT's Weizenbaum Award. He is an AISB and BCS Fellow, Editor in Chief of Philosophy & Technology and of the Synthese Library, and was Chairman of EU Commission's 'Onlife' research group. His most recent books are: The Ethics of Information (OUP, 2013), The Philosophy of Information (OUP, 2011), Information: A Very Short Introduction (OUP, 2010), and The Cambridge Handbook of Informationand Computer Ethics (CUP, 2010).