This manual is a practical tool for any company to successfully implement the sales and operations planning (S&OP) process. It aligns sales, operations, marketing, and finance through a methodology based on real data rather than intuition. It includes infographics, case studies, and a self-assessment questionnaire that illustrate step by step how to develop a coherent strategy, improve profitability forecasting, and connect the production area with real market scenarios. Ideal for small and medium-sized enterprises seeking greater efficiency and better results.