This is the point this book addresses: the mindset we need, whether in a startup or a large organization, to successfully implement our business projects and have a positive impact on the world. The book shares with readers many success stories and a novel and increasingly recognized framework called Purpose Launchpad, which integrates, organizes, and optimizes existing innovation methodologies and takes them one step further. Innovation alone is no longer enough, as we have entered a new era: the era of Positive Impact.